We will get the keywords from your site
Reality: No need for us to do any work. Just send a check to our address. Nothing could be easier - for us!
This is a dead giveaway. They might as well put up a flashing neon sign that says ‘Get Fleeced Here!’. If you see something like this on a company’s website, run away from your computer as fast as you can.
One of the main reasons you hire an SE marketer/optimizer is to find keywords
that will benefit your business. The optimizing process is useless without keyword
research being done. What you might think to be the obvious search terms often aren't the
ones being used by your prospects. That's why you research it.
Let me say this - it IS essential for the optimizer to learn from, and listen to, the client. That’s absolutely true. You, the business owner, are an extremely valuable source of ideas and experience.
If you do find a good SEO, do listen to them. Do not become fixated with keywords that you think may be the best for your site. A good SEO will do tons of research into the nature of your business and will recommend the most "profitable" keywords for your site. Those that will bring in traffic. Understand that there will be changes in content on your site, in order for these keywords to be effective. It is not going to help one iota to simply add these words to the keywords meta tag, as we now know, these are about as useless as udders on a bull.
However, you're throwing your money away if the optimizer doesn't research the
keywords being used in your industry. Research is vital. It’s not an option; it is a basic
necessity of optimization. Otherwise, you’re getting very little for your money. In fact,
you’re getting almost nothing.